Danang Digital, Dublin

Website seo requires an very advanced technical understanding and a particular a higher level experience which is difficult for the busy businessperson to obtain. The online landscape is constantly shifting and the things that did the trick in Search engine marketing not too long ago may penalise your internet site these days and its a continuing fight to stay ahead of the game. Entrepreneurs who don't understand can become a victim of an update that may substantially effect their revenue.

Link building is still one Google's primary ranking factors nevertheless the way that you need to build the hyperlinks has developed. You may merely fire programmed tools at your website and hope that it will rank. The three major search engines have become much better and won't just disregard your backlinks but might penalise you for building way too many, too quickly. But it is not just that. You also have to concentrate on niche specific links which are highly relevant to your website. Be it geo- relevant or thematically relevant.

Social media has become an increasingly important in the modern digital landscape too. And a smart online strategy for all Dublin companies will include a clear planned strategy.

For some industries, it makes sense to create a digital marketing plan for the social media platforms. But let's be honest. Not all businesses need this and there are many that just won't benefit from it.

• Staff at Danang Digital speak a variety of different languages including English
• Irish
• Spanish and Vietnamese.