Retail Solutions - Products
Electronic Shelf Labelling
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Price optimization is now more and more important for retailers. However, it can result in frequent price changes. Manually executed, these changes are time-consuming and expensive. For this reason, retailers are increasingly seeing a business case for electronic shelf labels. This displays price information electronically and updates prices immediately and automatically, controlled from a central server. They allow prices to change according to the marketing strategies of the retailer. Even price changes during the day – such as happy-hour pricing or end-of-day markdowns for fresh products – are enabled through this technology. Additionally, these systems ensure that both the shelf prices and the point of sale system are always in sync.